Initially Costco turned down their current site. One of Costco’s visionary leaders sensed a larger under-served market potential and looked deeper. Costco re-evaluated the site using a Trade Zone that went to 75th Street, including Kansas City’s most affluent areas. The Union Hill location is Costco’s best performing store in the Midwest and draws regular customers from as far south as 95th Street. Without vision, Costco would have missed its best performing store in the Midwest.